Impressions from IBM Partnerworld and Tableau Software Partner Conference

Posted by Christian Franklin

3/6/14 10:27 AM

As I was making my way to San Francisco International (SFO) the dread of spending the better part of a week and Valentine’s day in Las Vegas started to sink in.  The upside was that I was going to be able to cover two conferences in one fell swoop and they were at hotels right next to each other.  My schedule was to cover IBM’s PartnerWorld and Tableau Software’s newly launched partner conference which was more buzz for me because I’ve been working with the new version of Tableau Desktop and have quickly become enamored with its capabilities and intuitiveness. 

Does the following scenario ever happen to you?  An observation in daily life gets you asking questions which starts a mental exercise that turns into thinking about data...  Well, the SFO security checkpoint was one of those moments for me.  I arrived at the security checkpoint in Terminal 2, expecting to breeze through to my gate (because of the 'TSA pre-check' stamp on my boarding pass) and get to the Virgin America gate with plenty of time to spare.  Well, so much for expectations - I continued to stand in line and observe 4 lanes and one expensive whole body scanner stand idle.  This got me wondering if the airport authority, TSA, and airline reservation systems do any data analysis on this.  My conclusion is that they don’t even though on the surface it should be pretty simple to extract de-identified data and run a baseline analysis of security gate load at specified times.  As good as Virgin America's customer experience is it's off set by the TSA's customer experience.  Don't get me wrong, they have an important role to play but in my experience, they don't give a rip about customer experience. Back to the conferences...

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Topics: Analytics, IBM, Tableau