Twenty some odd years after the first web page was published, it's pretty evident how pervasive digital interactions have become. Walking down any urban street at lunch requires dodging pedestrians preoccupied with their smartphone.
If we accept this as the new normal, how do organizations respond and create lasting value with something more than mere digital substitution? Developing your digital edge, and capitalizing on it, means exploiting pervasive digital connections between systems, people, places and things but how do you avoid letting your digital business strategy become a digital tragedy?